Prof. Dr. Christian Baccarella
Prof. Dr. Christian Baccarella
(now Professor in Innovation Management at the Bundeswehr University Munich)
85579 Neubiberg
Germany
Universität der Bundeswehr München
Department of Economics and Management
85579 Neubiberg
Germany
- Email: christian.baccarella@unibw.de
- Website: https://www.unibw.de/innovation
Please do not contact for Bachelor or Master theses
Research Areas
- Innovation Marketing
- Social Media
- Open Innovation and Crowdfunding
- Organizational Creativity and Design Thinking
- Business Model Innovation
Curriculum Vitae
Work Experience
| since 2023 | Universität der Bundeswehr München
Professor in Innovation Management |
| 2022-2023 | University of Bonn
Interim Head and Professor at the Chair of Innovation and Management in Agribusiness |
| 2015-2022 | Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
Habilitand & Akademischer Rat a. Z. | Chair of Industrial Management |
| 2010-2015 | Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
Research and Teaching Associate | Chair of Industrial Management |
| 2009 | Fraunhofer Institute for Integrated Circuits IIS
Research Assistant |
| 2008-2009 | adidas AG
Intern | Fashion Group Y-3 Footwear |
| 2007-2008 | Siemens AG
Working Student | Marketing Communications (Industry Sector) |
| 2007 | Siemens Business Communication Systems Ltd.
Intern | Marketing Communications (Shanghai, China) |
| 2005 | Härter Asia Ltd.
Intern | Market Research (Hong Kong, China) |
Education
| 2023 | Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) Habilitation |
| 2010-2014 | Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) PhD Candidate (Dr. rer. pol.) | Chair of Industrial Management |
| 2003-2009 | Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) Diplom-Kaufmann in Business Administration |
| 2006-2007 | University of Hull B.A. in Marketing (first class honours) |
Research Output
2022
- Maier L., Baccarella C., Wagner TF., Meinel M., Eismann T., Voigt KI.:
Saw the office, want the job: The effect of creative workspace design on organizational attractiveness
In: Journal of Environmental Psychology (2022)
ISSN: 0272-4944
DOI: 10.1016/j.jenvp.2022.101773 - Rösch J., Baccarella C.:
The Platform-of-Platforms Business Model: Conceptualizing a Way to Maximize Valuable User Interactions on Social Media Platforms
In: Lecture Notes in Computer Science (2022)
ISSN: 0302-9743
DOI: 10.1007/978-3-031-05061-9_44
2021
- Baccarella C., Maier L., Meinel M., Wagner T., Voigt KI.:
The Effect of Organizational Support for Creativity on Innovation and Market Performance: The Moderating Role of Market Dynamism
In: Journal of Manufacturing Technology Management forthcoming (2021)
ISSN: 1741-038X
DOI: 10.1108/jmtm-10-2020-0423 - Baccarella C., Maier L., Voigt KI.:
How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness
In: European Journal of Marketing (2021)
ISSN: 0309-0566
DOI: 10.1108/EJM-10-2019-0799 - Maier L., Baccarella C., Block J., Wagner T., Voigt KI.:
The Legitimization Effect of Crowdfunding Success: A Consumer Perspective
In: Entrepreneurship Theory and Practice forthcoming (2021)
ISSN: 1042-2587
DOI: 10.1177/10422587211057025
2020
- Baccarella C., Wagner T., Scheiner C., Maier L., Voigt KI.:
Investigating consumer acceptance of autonomous technologies: the case of self-driving automobiles
In: European Journal of Innovation Management (2020)
ISSN: 1460-1060
DOI: 10.1108/EJIM-09-2019-0245 - Baccarella C., Wagner TF., Kietzmann JH., McCarthy IP.:
Averting the rise of the dark side of social media: The role of sensitization and regulation
In: European Management Journal 38 (2020), p. 3-6
ISSN: 0263-2373
DOI: 10.1016/j.emj.2019.12.011 - Meinel M., Eismann T., Baccarella C., Fixson SK., Voigt KI.:
Does Applying Design Thinking Result in Better New Product Concepts than a Traditional Innovation Approach? An Experimental Comparison Study
In: European Management Journal (2020)
ISSN: 0263-2373
DOI: 10.1016/j.emj.2020.02.002
2019
- Baccarella C., Maier L., Eibl S., Voigt KI.:
Every Picture Tells a Story - Exploring Personal Branding Communication Activities on Social Media
In: Lecture Notes in Computer Science 11579 (2019), p. 22-33
ISSN: 0302-9743
DOI: 10.1007/978-3-030-21905-5_2 - Wehnert P., Baccarella C., Beckmann M.:
In crowdfunding we trust? Investigating crowdfunding success as a signal for enhancing trust in sustainable product features
In: Technological Forecasting and Social Change (2019), p. 128-137
ISSN: 0040-1625
DOI: 10.1016/j.techfore.2018.06.036
URL: https://www.sciencedirect.com/science/article/pii/S0040162517308831?via=ihub
2018
- Baccarella C., Wagner T., Kietzmann J., McCarthy I.:
Social media? It's serious! Understanding the dark side of social media
In: European Management Journal 36 (2018), p. 431-438
ISSN: 0263-2373
DOI: 10.1016/j.emj.2018.07.002
URL: https://www.sciencedirect.com/science/article/pii/S0263237318300781 - Eismann T., Wagner T., Baccarella C., Voigt KI.:
This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities
In: Lecture Notes in Computer Science 10913 (2018), p. 221–239
ISSN: 0302-9743
DOI: 10.1007/978-3-319-91521-0_17
URL: https://link.springer.com/chapter/10.1007/978-3-319-91521-0_17 - Meinel M., Wagner T., Baccarella C., Voigt KI.:
Exploring the Effects of Creativity Training on Creative Performance and Creative Self-Efficacy: Evidence from a Longitudinal Study
In: Journal of Creative Behavior (2018)
ISSN: 0022-0175
DOI: 10.1002/jocb.234 - Scheiner C., Baccarella C., Bessant J., Voigt KI.:
Participation Motives, Moral Disengagement, and Unethical Behaviour in Idea Competitions
In: International Journal of Innovation Management 22 (2018)
ISSN: 1363-9196
DOI: 10.1142/S1363919618500433 - Schrauder S., Kock A., Baccarella C., Voigt KI.:
Takin’ Care of Business Models: The Impact of Business Model Evaluation on Front-End Success
In: Journal of Product Innovation Management 35 (2018), p. 410-426
ISSN: 0737-6782
DOI: 10.1111/jpim.12411
2017
- Wagner T., Baccarella C., Voigt KI.:
Communicating technological innovations: The role of technical complexity and product involvement
In: European Journal of Innovation Management 20 (2017), p. 392-405
ISSN: 1460-1060
DOI: 10.1108/EJIM-08-2016-0078 - Wagner T., Baccarella C., Voigt KI.:
Framing social media communication: Investigating the effects of brand post appeals on user interaction
In: European Management Journal 35 (2017), p. 606-616
ISSN: 0263-2373
DOI: 10.1016/j.emj.2017.05.002
2016
- Baccarella C., Scheiner C., Trefzger TF., Voigt KI.:
Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands
In: International Journal of Technology Marketing 11 (2016), p. 24-38
ISSN: 1741-878X
DOI: 10.1504/IJTMKT.2016.073369 - Scheiner C., Baccarella C., Feller N., Voigt KI., Bessant J.:
Organisational and individual unlearning in identification and evaluation of technologies
In: International Journal of Innovation Management 20 (2016), p. 29 - 56
ISSN: 1363-9196
DOI: 10.1142/S1363919616500171 - Scheiner C., Krämer K., Baccarella C.:
Cruel Intentions? - The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs
In: Lecture Notes in Computer Science 9742 (2016), p. 437-448
ISSN: 0302-9743
DOI: 10.1007/978-3-319-39910-2_41 - Trefzger TF., Baccarella C., Scheiner C., Voigt KI.:
Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
In: Lecture Notes in Computer Science 9742 (2016), p. 461-471
ISSN: 0302-9743
DOI: 10.1007/978-3-319-39910-2_43
URL: https://www.researchgate.net/publication/304343690_Hold_the_Line_The_Challenge_of_Being_a_Premium_Brand_in_the_Social_Media_Era
2015
- Scheiner C., Baccarella C., Bessant J., Voigt KI.:
Thinking patterns and gut feeling in technology identification and evaluation
In: Technological Forecasting and Social Change 101 (2015), p. 112-123
ISSN: 0040-1625
DOI: 10.1016/j.techfore.2013.12.003 - Trefzger TF., Rose M., Baccarella C., Voigt KI.:
Streaming killed the download star! How the business model of streaming services revolutionizes music distribution
In: Journal of Organizational Advancement, Strategic and Institutional Studies 7 (2015), p. 29-39
ISSN: 2326-8085
URL: http://ssrn.com/abstract=2587176
2014
- Baccarella C., Scheiner C., Trefzger TF., Voigt KI.:
High-tech marketing communication in the automotive industry: A content analysis of print advertisements
In: International Journal of Business Environment 6 (2014), p. 395-410
ISSN: 1740-0589
DOI: 10.1504/IJBE.2014.064984
2011
- Gerhard D., Brem A., Baccarella C., Voigt KI.:
Innovation management and marketing in the high-tech sector: A content analysis of advertisements
In: International Journal of Management 28 (2011), p. 330-348
ISSN: 2277-5846
DOI: 10.2139/ssrn.2433961
2010
- Baccarella C., Gerhard D., Voigt KI.:
Advertising for high-technology products in the product launch phase - A content analysis
In: International Journal of Engineering Management and Economics 1 (2010), p. 249-268
ISSN: 1756-5154
DOI: 10.1504/IJEME.2010.038645
2024
- Altenburg H., Mackintosh LA., Baccarella C., Voigt KI.:
Process or Origin? Consumer Perceptions of Sustainable Material Innovations
R&D Management Conference (KTH Royal Institute of Technology, Stockholm, Sweden, 17. June 2024 - 19. June 2024)
2022
- Baccarella C., Maier L., Voigt KI., Gerhard D.:
You Must Be Joking! How Humor in Business Pitches Influences Young Ventures’ Pitching Success
Academy of Management (AOM) Conference (Seattle, USA, 5. August 2022 - 9. August 2022)
DOI: 10.5465/ambpp.2022.18139abstract - Maier L., Palcu J., Schreier M., Baccarella C., Voigt KI.:
How Breaking Record Frames Influence Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments
Behavioral Insights into Business for Social Good (BIBSG) Conference (Vancouver, Canada, 23. June 2022 - 25. June 2022)
2021
- Maier L., Schreier M., Baccarella C., Voigt KI.:
University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
Open and User Innovation (OUI) Conference (Online, 21. June 2021 - 22. June 2021) - Maier L., Schreier M., Baccarella C., Voigt KI.:
University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
Innovation and Product Development Management Conference (IPDMC) (digital, 6. June 2021 - 8. June 2021)
2020
- Baccarella C., Maier L., Himmelreich AL., Voigt KI.:
Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior: An Abstract
2019 Academy of Marketing Science Annual Conference (Vancouver, 29. May 2019 - 31. May 2019)
In: Shuang Wu, Felipe Pantoja, Nina Krey (ed.): Marketing Opportunities and Challenges in a Changing Global Marketplace. Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference, Cham: 2020
DOI: 10.1007/978-3-030-39165-2_120 - Maier L., Baccarella C., Voigt KI.:
Many Hands Make New Design? Exploring Consumers' Design Newness Perceptions of Crowdsourced Products
Academy of Management (AOM) Annual Meeting (Vancouver (digital), 8. August 2020 - 11. August 2020)
DOI: 10.5465/ambpp.2020.16903abstract
2019
- Baccarella C., Maier L., Eibl S., Voigt KI.:
Every picture tells a story - exploring personal branding communication activities on social media
11th International Conference on Social Computing and Social Media, SCSM 2019, held as part of the 21st International Conference on Human-Computer Interaction, HCI International 2019 (Orlando, FL, 26. July 2019 - 31. July 2019)
In: Gabriele Meiselwitz (ed.): Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) 2019
DOI: 10.1007/978-3-030-21905-5_2 - Baccarella C., Maier L., Himmelreich AL., Voigt KI.:
Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
Academy of Marketing Annual Conference (Vancouver, 29. May 2019 - 31. May 2019) - Baccarella C., Maier L., Himmelreich AL., Voigt KI.:
Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
European Academy of Management (EURAM) Conference (Lisbon, 26. June 2019 - 28. June 2019) - Baccarella C., Maier L., Voigt KI.:
Do Consumers Value When Companies Collaborate with Universities? Exploring the Innovation Effect of University-Industry-Collaboration
18th Open and User Innovation Conference (Utrecht, 8. July 2019 - 10. July 2019) - Baccarella C., Maier L., Voigt KI.:
Do Fine Feathers Make Fine Birds? Examining the Role of Packaging Functionality on Consumer Behavior
Academy of Management (AOM) Annual Meeting (Boston, MA, 9. August 2019 - 13. August 2019)
DOI: 10.5465/ambpp.2019.12140abstract - Eismann T., Meinel M., Baccarella C., Fixson SK., Maier L., Voigt KI.:
Creativity in Teams: The Role and Interplay of Trust and Shared Mental Models
Innovation and Product Development Management Conference (IPDMC) (Leicester, UK, 9. June 2019 - 11. June 2019) - Maier L., Baccarella C., Wagner T., Block J., Voigt KI.:
The Branding Effect of Crowdfunding: Exploring Consumers' Perceptions of Young Ventures Offering Crowdfunded Innovations
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum ) (Vienna, 25. September 2019 - 27. September 2019) - Maier L., Baccarella C., Wagner T., Voigt KI.:
The Marketing Effect of Crowdfunding: Exploring Consumers’ Perceptions of Startups Offering Crowdfunded Innovations
18th Open and User Innovation Conference (Utrecht, 8. July 2019 - 10. July 2019)
2018
- Baccarella C., Jovanovic T., Eismann T., Voigt KI.:
Exploring How the Implementation of a Corporate Crowdfunding Platform Affects Organizational Change
International Open and User Innovation Conference (OUI) (New York, 6. August 2018 - 8. August 2018) - Baccarella C., Meinel M., Wagner T., Voigt KI.:
The Effect of a Creativity Supporting Environment on Ambidexterity and Innovation Performance
Academy of Management (AOM) Annual Meeting (Chicago, IL, 10. August 2018 - 14. August 2018)
In: Proceedings of the Academy of Management (AOM) Annual Meeting 2018
DOI: 10.5465/ambpp.2018.14455abstract - Eismann T., Meinel M., Baccarella C., Fixson SK., Voigt KI.:
Exploring the Relationship Between Problem Space, Idea Diversity, and Concept Quality
International Open and User Innovation Conference (OUI) (New York, 6. August 2018 - 8. August 2018) - Eismann T., Meinel M., Baccarella C., Fixson SK., Voigt KI.:
Untangling The Role of User Experience In Design Thinking Through Experimental Evidence
R&D Management Conference (Milan, 1. July 2018 - 4. July 2018) - Eismann T., Wagner T., Baccarella C., Voigt KI.:
This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities
International Conference on Human-Computer Interaction (HCI) (Las Vegas, 15. July 2018 - 20. July 2018)
DOI: 10.1007/978-3-319-91521-0_17 - Maier L., Meinel M., Wagner T., Eismann T., Baccarella C., Voigt KI.:
Creative Workspaces and Organizational Attractiveness: The Role of Creative Climate
Continuous Innovation Network (CINet) Conference (Dublin, 9. September 2018 - 11. September 2018) - Maier L., Meinel M., Wagner T., Eismann T., Baccarella C., Voigt KI.:
Mastering Digital Transformation: Attracting Digital Talents through Workspace Design
Wissenschaftliche Tagung der Erich-Gutenberg-Arbeitsgemeinschaft (EGA) (Cologne, 7. June 2018 - 7. June 2018) - Meinel M., Eismann T., Baccarella C., Voigt KI., Fixson SK.:
How to Make Design Tools Work? Taking a Closer Look at the Mechanisms in the Needfinding Phase when Generating New Product Concepts
Innovation and Product Development Management Conference (IPDMC) (Porto, 11. June 2018 - 14. June 2018) - Wehnert P., Baccarella C., Beckmann M.:
Investigating Crowdfunding Success as a Signal for Enhancing Trust in Sustainable Product Features
Academy of Management (AOM) Annual Meeting (Chicago, IL, 10. August 2018 - 14. August 2018)
In: Proceedings of the Academy of Management (AOM) Annual Meeting 2018
DOI: 10.5465/AMBPP.2018.17817abstract
2017
- Baccarella C., Wagner T., Voigt KI.:
Do Consumers Really Care About Crowdfunding? Exploring the Crowdfunding Effect on Innovation Perception
Open and User Innovation Society Conference (OUI) (Innsbruck, 10. July 2017 - 12. July 2017) - Eismann T., Meinel M., Baccarella C., Voigt KI., Fixson SK.:
Design Thinking for Agile Innovation - Evidence from an Experimental Study
Wissenschaftstagung der Erich-Gutenberg-Arbeitsgemeinschaft (EGA) (Bonn, 18. May 2017 - 18. May 2017) - Eismann T., Wagner T., Baccarella C., Voigt KI.:
Untangling social media excellence: Five typical patterns of super successful posts
International Marketing Trends Conference (Madrid, 26. January 2017 - 28. January 2017)
URL: http://ssrn.com/abstract=2981544 - Meinel M., Baccarella C., Wagner T., Voigt KI.:
Examining the Relationships between a Creativity-supporting Environment, Ambidexterity, and Innovation Performance
Innovation and Product Development Management Conference (IPDMC) (Reykjavik, 11. June 2017 - 13. June 2017) - Meinel M., Eismann T., Baccarella C., Voigt KI., Fixson SK.:
Design Thinking works! Experimental Evidence from 53 Product Design Teams
International Society for Professional Innovation Management (ISPIM) Innovation Conference (Vienna, 19. June 2017 - 21. June 2017) - Meinel M., Eismann T., Baccarella C., Voigt KI., Fixson SK.:
The Impact of Design Thinking on Creative Idea Generation
International Continuous Innovation Network (CINet) Conference (Potsdam, 10. September 2017 - 12. September 2017) - Wagner T., Baccarella C., Voigt KI.:
Consumer responses to high-tech product advertisements: The role of technical complexity
Academy of Management (AOM) Annual Meeting (Atlanta, GA, 4. August 2017 - 8. August 2017) - Wehnert P., Baccarella C., Beckmann M.:
Crowdfunding Sustainability-Oriented Innovations
R&D Management Conference (Leuven, 1. July 2017 - 5. July 2017)
2016
- Baccarella C., Meinel M., Trefzger TF., Voigt KI.:
MAKE IT CR3ATIVE - The effect of product creativity on crowdfunding performance
Open and User Innovation Society Conference (OUI) (Harvard Business School, Boston, MA, 1. August 2016 - 3. August 2016) - Jovanovic T., Baccarella C., Voigt KI.:
The crowd within - An explorative analysis of a corporate crowdfunding campaign
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Leipzig, 10. January 2016 - 10. January 2016) - Krämer K., Scheiner C., Baccarella C.:
Cruel Intentions? - The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs.
International Conference on Human-Computer Interaction (HCI) (Toronto, 17. July 2016 - 22. July 2016) - Meinel M., Baccarella C., Wagner T., Voigt KI.:
Crowdfunding technological innovations: The role of product creativity
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Leipzig, 6. October 2016 - 7. October 2016) - Schrauder S., Baccarella C., Kock A., Voigt KI.:
What drives business model evaluation in R&D groups? The role of strategic encouragement, group creativity, and customer orientation
Innovation and Product Development Management Conference (IPDMC) (Glasgow, 6. January 2016 - 14. January 2016) - Trefzger TF., Baccarella C., Scheiner C., Voigt KI.:
Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
International Conference on Human-Computer Interaction (HCI) (Toronto, 17. July 2016 - 22. July 2016) - Trefzger TF., Baccarella C., Voigt KI.:
Antecedents of brand post popularity in Facebook: The influence of pictures, videos, and text
International Marketing Trends Conference (Venice, 21. January 2016 - 23. January 2016) - Trefzger TF., Baccarella C., Voigt KI.:
Communicating technological innovations: The role of technical complexity and product involvement
Technology, Innovation and Entrepreneurship (TIE) Conference (Copenhagen, 9. January 2016 - 9. January 2016)
2015
- Arnold C., Kiel D., Baccarella C., Voigt KI., Hoffmann D.:
Technology Adoption with Reference to Embedded Systems
International Conference on Advances in Management, Economics and Social Science (MES) (Rome, 18. April 2015 - 19. April 2015)
URL: http://www.seekdl.org/nm.php?id=6000 - Kiel D., Arnold C., Baccarella C., Voigt KI., Hoffmann D.:
Technology Identification in Relation to Embedded Systems
International Association for Management of Technology (IAMOT) Conference (Cape Town, 8. June 2015 - 11. June 2015)
In: Proceedings of the 24th International Association for Management of Technology Conference 2015
URL: http://iamot2015.com/2015proceedings/documents/P084.pdf - Scheiner C., Baccarella C., Krämer K., Bessant J., Voigt KI.:
Why Gamification Fights Evil
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Kassel, 8. October 2015 - 9. October 2015) - Scheiner C., Baccarella C., Krämer K., Voigt KI.:
Moral Disengagement in Idea Competitions – The Dark Side of Participation
Open and User Innovation Society Conference (OUI) (Lisbon, 13. July 2015 - 15. July 2015) - Scheiner C., Baccarella C., Trefzger TF., Voigt KI.:
Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles
European Marketing Academy (EMAC) Conference (Leuven, 26. May 2015 - 29. May 2015) - Scheiner C., Feller N., Baccarella C., Bessant J., Voigt KI.:
Organizational and Individual Unlearning in Identification and Evaluation of Technologies
Technology, Innovation and Entrepreneurship (TIE) Conference (Potsdam, 14. October 2015 - 16. October 2015) - Trefzger TF., Kleinöder O., Baccarella C., Scheiner C., Voigt KI.:
Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz
International Marketing Trends Conference (Paris, 22. January 2015 - 24. January 2015) - Trefzger TF., Rose M., Baccarella C., Voigt KI.:
Streaming killed the download star! How the business model of streaming services revolutionizes music distribution
IntSIS/IAABR International Multidisciplinary Academic Conference (Key West, FL, 15. March 2015 - 17. March 2015)
2014
- Scheiner C., Eder A., Goranova M., Baccarella C., Voigt KI.:
The Use and Evaluation of Social Media by New Enterprises in Germany – an Empirical Analysis
International Marketing Trends Conference (Venice, 24. January 2014 - 25. January 2014) - Voigt KI., Ixmeier J., Baccarella C.:
The relationship between innovativeness, external environmental forces and new-to-the-world technologies
ISIS International Multidisciplinary Academic Conference (Key West, FL, 16. March 2014 - 18. March 2014)
2013
- Scheiner C., Mähler B., Baccarella C., Voigt KI.:
Technologienkommunikation in Printmedien – eine Inhaltsanalyse der Werbemedien eines Germanen Sportwagenherstellers
International Marketing Trends Conference (Paris, 17. January 2013 - 19. January 2013)
2012
- Mürling S., Voigt KI., Baccarella C., Scheiner C.:
Besonderheiten in der Vermarktung von Industriegütern mit Fokus auf das Buying-Center-Konzept
International Marketing Trends Conference (Venice, 19. January 2012 - 21. January 2012) - Scheiner C., Baccarella C., Bessant J., Voigt KI.:
Thinking Patterns and Intuition in the Technology Identification and Evaluation
International Society for Professional Innovation Management (ISPIM) Innovation Conference (Barcelona, 17. June 2012 - 20. June 2012) - Voigt KI., Ixmeier J., Grünberg A., Baccarella C.:
The analysis and evaluation of established roadmaps as a way to detect future trends - the case of embedded systems in Germany
International Association for Management of Technology (IAMOT) Conference (Hsinchu, 18. March 2012 - 22. March 2012) - Voigt KI., Wassmus A., Baccarella C., Engel S.:
The effects of market and service-orientation on the success of solution providers in the German manufacturing sector
Portland International Center for Management of Engineering and Technology (PICMET) Conference (Vancouver, 29. July 2012 - 2. August 2012) - von Zimmermann M., Engel S., Baccarella C., Voigt KI.:
Contract research as a part of new product development
Portland International Center for Management of Engineering and Technology (PICMET) Conference (Vancouver, Canada, 29. July 2012 - 2. August 2012)
URL: https://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84867930874&origin=inward
2011
- Seitz U., Scheiner C., Baccarella C., Voigt KI.:
Die Kommunikation disruptiver Innovationen – ein phasenspezifischer Ansatz
International Marketing Trends Conference (Paris, 22. January 2011 - 22. January 2011) - Voigt KI., Baccarella C., Wassmus A., Meissner O.:
The effects of customer orientation on the product performance of technological innovations: A comparison between SMEs and large companies
Portland International Center for Management of Engineering and Technology (PICMET) Conference (Portland, OR)
URL: https://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=80053360787&origin=inward
2010
- Gerhard D., Voigt KI., Baccarella C.:
Advertising for Technology and High-Technology Products - A Content Analysis
International Association for Management of Technology (IAMOT) Conference (Cairo, 7. November 2010 - 11. March 2010) - Voigt KI., Baccarella C.:
High-technology product launch phase – A content-analysis of advertisements
Technology, Innovation and Entrepreneurship (TIE) Conference (Kiel, 4. November 2010 - 5. November 2010) - Voigt KI., Baccarella C., Gerhard D.:
Advertising for high-technology products in the product launch phase – A content-analysis
R&D Management Conference (Manchester, 30. June 2010 - 2. July 2010) - Voigt KI., Baccarella C., Gerhard D.:
Advertising high-technology products – A content-analysis
International Conference on Advanced Management Perspectives in Asia (ICAMPA) (Suzhou, 15. October 2010 - 17. October 2010)
2020
- Baccarella C, Scheiner C, Diehlmann F:
The Devil on the Entrepreneur’s Shoulder: Analyzing the Relationship Between Moral Disengagement, Founders’ Motives, and Unethical Behavior of Entrepreneurs on Social Media
In: Schjoedt L., Brännback M., Carsrud A. (ed.): Understanding Social Media and Entrepreneurship. Exploring Diversity in Entrepreneurship, Springer, 2020
ISBN: 978-3-030-43452-6
DOI: 10.1007/978-3-030-43453-3_9
2018
- Baccarella C., Bühner R., Eismann T., Voigt KI.:
Crowdfunding als Basis zur Vorhersage von Technologietrends – Eine Analyse am Beispiel des 3D Drucks
In: Jürgen Gausemeier, Wilhelm Bauer, Roman Dumitrescu (ed.): 14. Symposium für Vorausschau und Technologieplanung, 8. und 9. November 2018, Berlin: , 2018, p. 207-224 (HNI-Verlagsschriftenreihe, Vol.385)
ISBN: 978-3-947647-04-0
2013
- Scheiner C., Baccarella C., Hohnadl S., Voigt KI.:
Embedded Systems in the European Metropolitan Region of Nuremberg – A Cluster Development Analysis
In: Chobanov, G.; Plöhn, J (ed.): Crisis and Sustainability: Responses from Different Positions, Bern: Peter Lang Verlag, 2013, p. 75-98
ISBN: 9783631640623