Dr. Lukas Maier
Dr. Lukas Maier
Assistant Professor
90403 Nürnberg
Germany
WU Vienna
Institute for Marketing Management
90403 Nürnberg
Germany
- Email: lukas.maier@fau.de
- Website: https://www.wu.ac.at/en/mm/team/maier/
Doctoral Thesis
A Consumer Perspective on Open Innovation
Research Output
2022
- Maier L., Baccarella C., Wagner TF., Meinel M., Eismann T., Voigt KI.:
Saw the office, want the job: The effect of creative workspace design on organizational attractiveness
In: Journal of Environmental Psychology (2022)
ISSN: 0272-4944
DOI: 10.1016/j.jenvp.2022.101773
2021
- Baccarella C., Maier L., Meinel M., Wagner T., Voigt KI.:
The Effect of Organizational Support for Creativity on Innovation and Market Performance: The Moderating Role of Market Dynamism
In: Journal of Manufacturing Technology Management forthcoming (2021)
ISSN: 1741-038X
DOI: 10.1108/jmtm-10-2020-0423 - Baccarella C., Maier L., Voigt KI.:
How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness
In: European Journal of Marketing (2021)
ISSN: 0309-0566
DOI: 10.1108/EJM-10-2019-0799 - Eismann T., Pakos O., Rücker M., Meinel M., Maier L., Voigt KI.:
Understanding the Mechanisms of Activity-based Workspaces: A Case Study
In: Environment and Behavior (2021)
ISSN: 0013-9165
DOI: 10.1177/00139165211008240 - Maier L., Baccarella C., Block J., Wagner T., Voigt KI.:
The Legitimization Effect of Crowdfunding Success: A Consumer Perspective
In: Entrepreneurship Theory and Practice forthcoming (2021)
ISSN: 1042-2587
DOI: 10.1177/10422587211057025
2020
- Baccarella C., Wagner T., Scheiner C., Maier L., Voigt KI.:
Investigating consumer acceptance of autonomous technologies: the case of self-driving automobiles
In: European Journal of Innovation Management (2020)
ISSN: 1460-1060
DOI: 10.1108/EJIM-09-2019-0245
2019
- Baccarella C., Maier L., Eibl S., Voigt KI.:
Every Picture Tells a Story - Exploring Personal Branding Communication Activities on Social Media
In: Lecture Notes in Computer Science 11579 (2019), p. 22-33
ISSN: 0302-9743
DOI: 10.1007/978-3-030-21905-5_2
2017
- Meinel M., Maier L., Wagner T., Voigt KI.:
Designing Creativity-Enhancing Workspaces: A Critical Look at Empirical Evidence
In: Journal of Technology and Innovation Management 1 (2017), p. 1 - 12
ISSN: 2511-8714
URL: https://docs.wixstatic.com/ugd/05c776_c353a0357d7f458185d5a83eb76ef072.pdf
2023
- Mackintosh LA., Maier L., Voigt KI.:
Consumer Reactions to Products Developed in Collaboration with Non-Profit Organizations
R&D Management Conference (Pablo de Olavide University, Seville, 19. June 2023 - 21. June 2023)
2022
- Baccarella C., Maier L., Voigt KI., Gerhard D.:
You Must Be Joking! How Humor in Business Pitches Influences Young Ventures’ Pitching Success
Academy of Management (AOM) Conference (Seattle, USA, 5. August 2022 - 9. August 2022)
DOI: 10.5465/ambpp.2022.18139abstract - Friedrich L., Maier L., Voigt KI.:
How to Increase Consumer Donation Behavior? A Literature Review and Comprehensive Framework
Academy of Management (AOM) Conference (Seattle, 5. August 2022 - 9. August 2022)
In: AOM 2022 Proceedings 2022
DOI: 10.5465/ambpp.2022.14057abstract - Friedrich L., Maier L., Voigt KI.:
How to Increase Consumer Donation Behavior? A Literature Review and Comprehensive Framework
European Academy of Management (EURAM) Conference (Winterthur, 15. June 2022 - 17. June 2022)
DOI: 10.5465/ambpp.2022.14057abstract - Mackintosh LA., Maier L., Voigt KI.:
Profiting from Non-Profits? When and How Collaborating with NPOs in New Product Development Increases Consumer Preferences for Sustainable Products
Continuous Innovation Network (CINet) Conference (Pisa (Italy), 11. September 2022 - 13. September 2022) - Maier L., Palcu J., Schreier M., Baccarella C., Voigt KI.:
How Breaking Record Frames Influence Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments
Behavioral Insights into Business for Social Good (BIBSG) Conference (Vancouver, Canada, 23. June 2022 - 25. June 2022)
2021
- Maier L.:
For it is in Giving that We Receive: How and When a Firm’s Open Source Philosophy is Attractive for Consumers
DRUID Conference (Copenhagen (Denmark), 11. October 2021 - 13. October 2021) - Maier L.:
For it is in Giving that We Receive: How and When a Firm’s Open Source Philosophy is Attractive for Consumers
World Open Innovation Conference (WOIC) (, 9. December 2021 - 10. December 2021) - Maier L., Schreier M., Baccarella C., Voigt KI.:
University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
Open and User Innovation (OUI) Conference (Online, 21. June 2021 - 22. June 2021) - Maier L., Schreier M., Baccarella C., Voigt KI.:
University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
Innovation and Product Development Management Conference (IPDMC) (digital, 6. June 2021 - 8. June 2021) - Rücker M., Maier L., Pakos O., Windschiegl S., Voigt KI.:
Working in the Office or Working from Home: Where are Employees most Creative?
Continuous Innovation Network (CINet) Conference (Gothenburg | Virtual Conference, 13. September 2021 - 15. September 2021)
2020
- Baccarella C., Maier L., Himmelreich AL., Voigt KI.:
Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior: An Abstract
2019 Academy of Marketing Science Annual Conference (Vancouver, 29. May 2019 - 31. May 2019)
In: Shuang Wu, Felipe Pantoja, Nina Krey (ed.): Marketing Opportunities and Challenges in a Changing Global Marketplace. Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference, Cham: 2020
DOI: 10.1007/978-3-030-39165-2_120 - Eismann T., Pakos O., Rücker M., Meinel M., Maier L., Voigt KI.:
Understanding the Mechanisms of Activity-based Workspaces: A Case Study
Just and Smart Transitions: New Deals, Markets and Governance | Jubilee Conference on the occasion of 30 years of re-establishment of the faculty within the University (Sofia | Virtual conference, 23. November 2020 - 24. November 2020) - Maier L.:
Open Innovation Sells! Setting an Open Innovation Research Agenda from a Consumer Perspective
World Open Innovation Conference (WOIC) (Berkley, California, 10. December 2020 - 12. December 2020) - Maier L., Baccarella C., Voigt KI.:
Many Hands Make New Design? Exploring Consumers' Design Newness Perceptions of Crowdsourced Products
Academy of Management (AOM) Annual Meeting (Vancouver (digital), 8. August 2020 - 11. August 2020)
DOI: 10.5465/ambpp.2020.16903abstract
2019
- Baccarella C., Maier L., Eibl S., Voigt KI.:
Every picture tells a story - exploring personal branding communication activities on social media
11th International Conference on Social Computing and Social Media, SCSM 2019, held as part of the 21st International Conference on Human-Computer Interaction, HCI International 2019 (Orlando, FL, 26. July 2019 - 31. July 2019)
In: Gabriele Meiselwitz (ed.): Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) 2019
DOI: 10.1007/978-3-030-21905-5_2 - Baccarella C., Maier L., Himmelreich AL., Voigt KI.:
Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
European Academy of Management (EURAM) Conference (Lisbon, 26. June 2019 - 28. June 2019) - Baccarella C., Maier L., Himmelreich AL., Voigt KI.:
Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
Academy of Marketing Annual Conference (Vancouver, 29. May 2019 - 31. May 2019) - Baccarella C., Maier L., Voigt KI.:
Do Consumers Value When Companies Collaborate with Universities? Exploring the Innovation Effect of University-Industry-Collaboration
18th Open and User Innovation Conference (Utrecht, 8. July 2019 - 10. July 2019) - Baccarella C., Maier L., Voigt KI.:
Do Fine Feathers Make Fine Birds? Examining the Role of Packaging Functionality on Consumer Behavior
Academy of Management (AOM) Annual Meeting (Boston, MA, 9. August 2019 - 13. August 2019)
DOI: 10.5465/ambpp.2019.12140abstract - Eismann T., Meinel M., Baccarella C., Fixson SK., Maier L., Voigt KI.:
Creativity in Teams: The Role and Interplay of Trust and Shared Mental Models
Innovation and Product Development Management Conference (IPDMC) (Leicester, UK, 9. June 2019 - 11. June 2019) - Eismann T., Pakos O., Rücker M., Meinel M., Maier L., Voigt KI.:
Understanding the Mechanisms of Activity-based Workspaces: A Case Study
Continuous Innovation Network (CINet) Conference (Odense, 8. September 2019 - 10. September 2019) - Eismann T., Pakos O., Rücker M., Meinel M., Maier L., Voigt KI.:
Understanding the Mechanisms of Activity-based Workspaces: A Case Study
International Society for Professional Innovation Management (ISPIM) Conference (Florence, 16. June 2019 - 19. June 2019) - Maier L., Baccarella C., Wagner T., Block J., Voigt KI.:
The Branding Effect of Crowdfunding: Exploring Consumers' Perceptions of Young Ventures Offering Crowdfunded Innovations
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum ) (Vienna, 25. September 2019 - 27. September 2019) - Maier L., Baccarella C., Wagner T., Voigt KI.:
The Marketing Effect of Crowdfunding: Exploring Consumers’ Perceptions of Startups Offering Crowdfunded Innovations
18th Open and User Innovation Conference (Utrecht, 8. July 2019 - 10. July 2019)
2018
- Jovanovic T., Meinel M., Schwarz J., Voigt KI., Maier L.:
Establishing an Innovation Culture Through Design Thinking: A Case Study Through the Lens of Organizational Change
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Stuttgart, 11. October 2018 - 12. October 2018) - Maier L., Meinel M., Wagner T., Eismann T., Baccarella C., Voigt KI.:
Creative Workspaces and Organizational Attractiveness: The Role of Creative Climate
Continuous Innovation Network (CINet) Conference (Dublin, 9. September 2018 - 11. September 2018) - Maier L., Meinel M., Wagner T., Eismann T., Baccarella C., Voigt KI.:
Mastering Digital Transformation: Attracting Digital Talents through Workspace Design
Wissenschaftliche Tagung der Erich-Gutenberg-Arbeitsgemeinschaft (EGA) (Cologne, 7. June 2018 - 7. June 2018) - Maier L., Meinel M., Wagner T., Eismann T., Voigt KI.:
Attracting Creative Talents Through Workspace Design
International Society for Professional Innovation Management (ISPIM) Conference (Stockholm, 17. June 2018 - 20. June 2018) - Maier L., Meinel M., Wagner T., Eismann T., Voigt KI.:
Winning the War for Creative Talents: How Office Design Influences Organizational Attractiveness
International Human Resource Management (IHRM) Conference (Madrid, 13. June 2018 - 15. June 2018) - Veile J., Meinhardt R., Maier L., Müller J., Voigt KI.:
(Un)leashing the Entrepreneurial Spirit? Empirical Evidence on Corporate Spin-Offs' Entrepreneurial Orientation
Babson College Entrepreneurship Research Conference (BCERC) (Waterford, 6. June 2018 - 9. June 2018)
2017
- Maier L., Meinel M., Wagner T., Voigt KI.:
Workspace Design and Its Influence on Creativity in Organizations: A Systematic Review of the Literature
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Wuppertal, 4. October 2017 - 6. October 2017) - Müller J., Maier L., Veile J., Voigt KI.:
Cooperation Strategies among SMEs for Implementing Industry 4.0
HICL (Hamburg International Conference on Logistics) (Hamburg, 12. October 2017 - 13. October 2017) - Müller J., Veile J., Maier L., Voigt KI.:
Potentiale und Herausforderungen für die Einführung von Arbeit 4.0 in KMU – Ein Branchenvergleich
Fachkonferenz "Digitalisierung und Industrie 4.0 - Wie verändert sich unsere Arbeitswelt?", Ministerium für Wirtschaft, Arbeit und Wohnungsbau Baden-Württemberg (Stuttgart, 4. October 2017 - 4. October 2017)
2018
- Voigt KI., Müller J., Veile J., Maier L.:
Logistik 4.0
In: Corsten, H., Gössinger, R., Spengler T. (ed.): Handbuch Produktions- und Logistikmanagement in Wertschöpfungsnetzwerken, 2018, p. 1304-1322
ISBN: 978-3-11-047380-3
2017
- Müller J., Maier L., Veile J., Voigt KI.:
Cooperation Strategies among SMEs for Implementing Industry 4.0
In: Kersten, W., Blecker, T., Ringle, C.M. (ed.): Innovations and Strategies for Logistics and Supply Chains, 2017 (Innovations and Strategies for Logistics and Supply Chains)