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You are interested in working on practical relevant issues and transfer theory into exciting practice!? Both is addressed in our seminars in the summer term that are offered by Prof. Voigt from the Chair of Industrial Management and the partners Prof. Dr. Stefan Asenkerschbaumer (CFO | Robert Bosch ...

Category: Teaching

Once again, Prof. Dr. Kai-Ingo Voigt, Dr. Christian Baccarella and Tobias Eismann took up the invitation of the tradition-rich Universidad de Alcalá to hold the course “Technology and Innovation Management“, discussing contemporary topics regarding exciting innovations and emerging technologies with...

Category: International, Teaching

We are proud to announce that our article “Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany” has been published in “Industrial Marketing Management” (VHB Ranking B). The Journal is regarded as a leadi...

Category: Research