Research

We are very pleased to announce that our study "University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers" has now been published in the renowned Journal of Marketing, ranked as A+ Journal. This very comprehensive study was conducted ...

Kategorie: Research

On May 10th, Prof. Voigt attended a high-ranked meeting with Saudi Arabia‘s Deputy Minister for Education for Universities, Research and Innovation, Dr. Mohammed bin Ahmed Al-Sudairi in Berlin. In a personal consultation, Prof. Voigt announced the intention of FAU to strengthen the cooperation with ...

Kategorie: International, Research, Teaching

The industrial sector is an economic organizational form, providing us with products and increasingly with services. In the approximately 250 years since it was founded, the industrial sector has changed constantly. For some time now, "digitalization" and "sustainability" have been important drivers...

Kategorie: Guest Lectures, Research, Teaching