Research

The Chair of Industrial Management proudly announces that our German-speaking research article “Welche Potenziale treiben die Implementierung von Industrie 4.0? - Ein empirischer Vergleich führender deutscher Industriezweige“ has been published in the current issue of the renowned professional journ...

Category: Research

Professor Voigt and the entire team at the Chair of Industrial Management cordially congratulate Julian Müller for the completion of his doctoral dissertation entitled "Sustainable industrial value creation - An analysis of Industry 4.0 with special regard to SMEs". In his dissertation, Julian Mülle...

Category: Research, Top-News

We are proud to announce that our article “Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany” has been published in “Industrial Marketing Management” (VHB Ranking B). The Journal is regarded as a leadi...

Category: Research

The Chair of Industrial Management would like to announce the publication in leading international journals of research articles discussing how Industry 4.0 impacts industrial value creation. Julian Müller, Oana Buliga, and Kai-Ingo Voigt analyze how small and medium-sized enterprises can profit fro...

Category: Research