Exploring Consumer Perspectives on Product Care – Insights from BIOTEXFUTURE
Have you ever wondered what consumers think about product care? This week, a team of researchers from the Chair of Industrial Management and the BIOTEXFUTURE project explored consumer care intentions in a field experiment at the adidas Flagship Store in Berlin. Alongside our colleagues from the SmartBioFinish project, which is developing a bio-based textile finishing technology for water- and oil-repellent properties, we also engaged in insightful discussions with consumers about bio-based textiles. These findings will help shape the future direction of our project.
This project thrives on incredible teamwork. A huge thank you to Christine Anstätt, Anna Farr, and Felix Rasehorn, as well as to all the participants who shared their thoughts on the textile industry of the future!
Dive into the details on SmartBioFinish here: SmartBioFinish – Biotexfuture