It´s a wrap: MBA “Innovation” module successfully completed!
After three intensive weekends of lectures, discussions and group work, the 21st MBA Business Management class successfully completed the “Innovation” module. Led by Prof. Kai-Ingo Voigt, Prof. Christian Baccarella (Uni BW Munich), and Dr. Lukas Maier (WU Vienna), our fantastic students delved into the highly relevant strategic aspects of Technology & Innovation Management. In a final session, the students presented their work on the topic “Transforming Business Models”, in which they analyzed and conceptualized the business model transformations of LEGO, fitness studios, garden centers and concert organizers. Although one would instinctively categorize these businesses as traditional, it became evident that they all need to change core features of their business models to strengthen digitalization and leverage artificial intelligence. It was a huge pleasure working with such a fine group! We are still impressed by the outstanding presentations and the many discussions in the last three weeks! Let’s continue to drive innovation and strategic excellence together!