Exciting Guest Lecture by Dr. Markus Ernst, Head of Innovation Management & Innovation Lab at Datev eG
On January 17th, Dr. Markus Ernst, Head of Innovation Management & Innovation Lab at Datev eG, accepted the invitation of Prof. Kai-Ingo Voigt to meet the students of the 11th class of the MVM Executive Master Program.
Markus gave an insightful lecture on “Two Hands, One Goal: Ambidexterity as a Success Factor in Strategic Innovation Management at DATEV.” He explained ambidexterity, introduced DATEV eG, and highlighted how their innovation management drives strategic success. Attendees actively discussed innovation strategies and gained practical insights into DATEV’s Innovation management approach.
Prof. Kai-Ingo Voigt and Hannah Altenburg would like to thank Dr. Markus Ernst warmly for coming to FAU WISO to join us in the module “Innovation & Entrepreneurship”!