AI & Data in Business and Management with Dr. Lydia Mammen from adidas AG
The end of the semester is almost here, which means it’s time for our final presentations! Today, we were honored to host Dr. Lydia Mammen, Vice President of Digital Analytics at adidas AG. She co-hosts the highly popular seminar “AI & Data in Business and Management” with Prof. Dr. Kai-Ingo Voigt and Lauren Mackintosh. In this final session, the students presented their research results on topics such as the Metaverse and Web 3.0, how AI is changing organizations, and AI in the sportswear industry from a consumer perspective. Congratulations to all the students for your great results and the profound discussions after your presentations!
We also explicitly want to thank Dr. Lydia Mammen for taking the time to engage with the students for this seminar. We highly appreciate your work!