Insights into our data collection in the BIOTEXFUTURE project
On Monday, December 4th 2023, a team of researchers of the Chair of Industrial Management and colleagues of BIOTEXFUTURE met at the adidas Outlet in Herzogenaurach to collect consumer data on their perceptions of biobased textiles directly at the point of sale. The on-site data collection provides valuable insights into consumers first impressions and associations. These findings will be helpful in shaping future directions of our project. – Stay tuned!
Thank you to the adidas BIOTEXTFUTURE members who made this day so successful and to the many participants for sharing their thoughts on the textile industry of the future!