Outstanding Presentations and Discussions in the Seminar “Strategien technologieorientierter Industrieunternehmen” with Siemens CEO Dr. Roland Busch
For the third semester in a row, Dr. Roland Busch, CEO and President of Siemens AG, hosted the final event of our seminar “Strategies of Technology-Oriented Industrial Companies”.
In the seminar, co-chaired by Prof. Kai-Ingo Voigt and Marc Rücker, three student teams investigated methods for measuring the success of new business models and operator models using a case study approach and presented their results in a digital session to Dr. Busch and the Chair of Industrial Management. Dr. Busch discussed the research findings extensively with the students afterwards. After the exciting presentations and discussions, Dr. Busch was available for a Q&A session, where he answered the students’ questions about his role as CEO in a profound and sympathetic manner.
We would like to thank Dr. Busch and his team again for the great cooperation during this seminar. We are looking forward to the next seminar in the summer term 2022!